Blog: HAMPTON'S REAL ESTATE, SOUTHAMPTON, NY Real Estate, Paula Hathaway, LBA, REALTOR

HOW TO PERSONALIZE YOUR PITCH...If You Really Want To Win!!

Sun, 04 Jun 2017 - HOW TO PERSONALIZE YOUR PITCH...If You Really Want To Win!! After getting featured on several of my past postings regarding "Pitching A Listing" I decided to share with all of you some of the techniques I used on my more successful pitches. One of my most favored posts is:  "PITCHING" AS IF YOUR LIVELY-HOOD DEPENDS ON IT!..It Really Does, You Know!  This was written years ago but it still fills the bill when I sit down and take the "local" approach.Using a similar idea of taking the "story" about the home and property and applying it to the latest pitch that I am doing works so well that I have had agents ask if they could use the template--I find that to be the highest form of flattery and so I always welcome sharing it with anyone who wants to use it! I decided to post the whole "Pitch" Package for you all to see...The only thing that is missing will be the properties that I took the owners to see for comparable values.I want to acknowledge *Barbara Hensley  for her "14 Day Action Plan" contribution to my "Pitch Package"--without that I would not have had such a complete and detailed offering for these homeowners!It will be interesting to see if you all are able to take the format here and do something similar (If you want to...)!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~  MARKETING AND ADVERTISING PROPOSAL PREPARED EXPRESSLY FOR:Owners Name and addressBridgehampton, New York  PERCEIVED VALUE In keeping with the rolling lawns and the exquisite landscaping of the property, my marketing strategy will be to put an emphasis on the grounds, the tennis court, pool, spa and pool house and the gracious way the 2.4 acre property can capture the imagination and inspire an emotional response.The Mid-century Modern house design  is growing in popularity and this particular design and outstanding positioning on the property will allow a buyer to see if they choose to keep the house and add on to it or to replace it with the ever popular large shingled traditional with pool, pool house and tennis. Either way I am confident it will attract a multitude of potential buyers. The proximity to ocean beaches, world class restaurants, special and historic Bridgehampton Village shops makes this property an outstanding offering to selective buyers from here and abroad. The person whom I perceive as the target buyer for your beautiful property has an abundance of family and friends who are fully engaged in the life of the potential owner. The buyer may be from Europe, Brazil or Chile and may even be a Wall Street executive, looking for his or her own “statement” property. The desire for a wonderful vacation home and a stimulating creative retreat  can be realized in Bridgehampton's Estate Corridor and the best thing is, it will not be hard to envision it right here on _____ Road! Broker Open House                                                                      A select group of agents who handle high end properties will be invited by hand written invitation to attend an open house at the property. This will minimize the intrusion of many people walking all over your property. Any further open houses for the brokerage community will be scheduled to conform to an agreed upon day and time. Special Note: This unique property is a perfect example of a selection for a featured article in a number of magazines and other publications. I will pursue all possibilities with our corporate office and our Marketing team in New York City.  Advertising space will be available from our marketing department in New York City. JULY 2017--LAUNCH ADSouthampton Press full page adSocialite Magazine SEPTEMBER, 2017 Hampton’s Magazine                        Dan's PapersOCTOBER, 2017                                          Florida Cottages & Gardens   New York Post ¼ page NOVEMBER, 2017  WSJ ad                                                                                             DECEMBER, 2017                                        Florida Cottages & Gardens                                                                  Homes and Land                              JANUARY, 2018                                            Southampton Press Full Color                                                                                                        Please Note: These ad spaces may or may not be available at the time I want to schedule the advertising; I will leave some flexibility so that I can run an ad whenever space opens up in other good advertising vehicles.   Presented by:  Paula I Hathaway, LBA  DOUGLAS ELLIMAN REAL ESTATE70 Jobs Lane, Southampton New York Direct: 631-204-2712Cell:    515-319-4223phathaway@elliman.com                                                ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ *ACTION PLAN (Thanks to Barbara Hensley!)2 WEEK QUICK-START STRATEGY---- ------- Residence-----RoadBridgehampton, New York Preview property with owner to determine a pricing strategy Determine the property details and featured assets for marketing purposes Execute Listing Agreement Determine showing schedule and arrangements to show. Set Up Open House Schedule, both Public and Real Estate Agent Open Houses Install Sign Enter Listing Data on OREX Activate Individual property website Order rider and sign with Company website and texting information Detail Amenities—Place Amenity list in  OREX Add any additional Data and refine graphics in OREX Send seller a copy of signed Listing Agreement Immediately order professional photos to be taken Arrange for a second photo shoot if necessary Submit multiple (25) Color Photos to ORE Submit 25 Color Photos to Realtor.com Obtain Current Survey from Seller—check with Town Hall/Village Hall to see if all C of O’s are in order and up to date Design Color Graphics/Brochure and New Listing Postcards—Place inside home Design/Produce “JUST LISTED” Color Flyer with Photos and Details of Selling Area Design/Produce Virtual Tour /Slide Show—Email these to members of OREX and DOUGLAS ELLIMAN, New York City Produce “JUST LISTED” Postcards and Mail them to Prospects. Enter and Check Data on Various Websites—Realtor.com, NYT.com, 27East.com HathawayHamptonHomes.com, ActiveRain.com Set Up For Automatic Neighborhood Email Updates  to Seller Enter Multiple Photos on additional internet sites Sign up for and schedule advertising on the Internet, Banner Ads, Print Ads and all other forms of advertising Produce Virtual Tour and Property Video Determine Target Market for the Property Plan and Execute Email Marketing Campaigns Blog Complete Property Details with Photos, Virtual Tours, Videos, etc. to show up on Google Update Seller Often—Provide Final Update for 14 Day Quick Start = DONE! The above are a few of the activities that will take place during the first two weeks of listing your property. This period is very intense as your property is entered into the various systems.After the first two week period, the marketing activity will fall into a well planned and executed process, and you will be receiving regular updates. Watch for your “DONE!” report.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~   PRICING STRATEGY AND PROPERTY PREPARATION------ -------Residence-------Road l. PRICING Price is crucial to get the attention of the buying public, especially in today’s real estate market. There is a public perception that prices need to reflect value like never before—even in the rare and special offerings such as yours. Value does not need to reflect “bottom of the market” price points however and in my research I saw properties in the $8.5m range that have nothing on your property, in both size and presentation. My suggestion is to price the property at the higher price of $7.995m to start and look to lower to $7.495 within 30 days if it does not get the attention it deserves. The size of the lot is quite large and gives the feeling of sprawling grounds with endless possibilities. ll. Preparation Your property is one of the prettiest I have seen in a long time and I really have no suggestions for a major preparation before selling. The two things that I did notice that would help with “first impressions” would be the artifacts that are on many of the walls--masks are terrific but can scare people so removing most of them and leaving only one wall above the book shelves will work well. There are too many chairs in the living room--I would remove the straight back chairs since they are dining room chairs and maybe add them tothe bare walls in the dining room.The pool furniture is also in need of power washing so i would do that before we shoot the photograph The landscaping is lush and lovely; just the right amount of shrubbery and trees make this lavish lawn look absolutely stately and perfect for the buyer who is looking for the austerity of a modern manse. I know that there was a thought that you may want to sell the furniture with the house. I have a suggestion regarding that because in my experience, furniture can be a deal breaker—So it is best left until after you have a deal on the property and sold as a separate transaction if someone wants it. This is a wonderful property for me to sell—I have sold several modern homes, among which were two of Norman Jaffe contemporary ocean front houses. I have always been able to sell a property for the higher price point when I list a home, although there are no guarantees of that! I look forward to hearing your thoughts on the price suggestions and the property preparation ideas presented here. Also, the advertising plan and marketing strategy are flexible and I would want to include some international advertising as well, since we have a Alliance with the Knight Frank Company in Europe and SouthAmerica. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005 Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill:  http://www.elliman.com/paulahathaway http://www.hathawayhamptonhomes.com MY REAL ESTATE SHOWS: http://www.realestateshows.com/671362 http://www.realestateshows.com/671345 http://www.realestateshows.com/651587 http://www.realestateshows.com/flyer.php?id=654265

A MISSING LINK IN REAL ESTATE "BRANDING" ADS?

Sat, 03 Jun 2017 - A MISSING LINK IN REAL ESTATE "BRANDING" ADS?*With a greater need for homeownership amongst qualified first time buyers I am seeing a widening divide between those buyers and large corporate brokerages. Do these brokerages really understand the needs of this buying demographic?...It is beginning to look like they do not!There is an increasing effort to market the real estate business as about the BIG plans and "Branding" of these large brokerages than about the local home buyer and seller. There appears to me to be a missing link in the way big brokerages promote themselves and the way the average home buyer looks for a home. THE BIG DIVIDEI noticed this divide especially after the latest trend on the part of large brokerages to brand themselves more and more as high-end experts, letting the $1million and under part of the market go fish! I personally feel that the Luxury market finds its own pace and is not neccessarily one that needs defining or branding efforts for that matter. The luxury buyer is a buying demographic who seems to buy on impulse more than out of need. This buyer buys only when they see the financial advantage of owning a property in the $5million to $10million and up range.The luxury home buyer does not need to be "led to water" so to speak, whereas the under $1million range buyer needs the guidance and support that is required by a first time home buyer since most of them are just that!THERE IS A HIDDEN DANGER There is a hidden danger in focusing only on the high end of the real estate market, as most who have been in the real estate business have long ago figured out. When the luxury buyer sees a financial trend they act swiftly and decisively because they know the financial implications of a slowing market place more than the average homeowner who is more apt to buy out of need.WHAT IS MISSING IN THE MARKETING TO THE UNDER $1MILLION BUYER?First of all, the buying public is apt to feel less and less that they can benefit from these larger companies. Nothing wrong with being a large dominant real estate company but I have seen massive efforts in getting attention on luxury properties as if that is where they find their largest source of revenue.It is true that a $5-$10million-plus property will bring in larger revenue but it is also true that when the high end market softens it leaves a brokerage and their efforts to market the $1million and under properties way off target. LOCAL TARGETED MARKETING IS THE MISSING LINKIn my experience, when the large real estate brokerages use the typical corporate attitude to show "Local knowledge" in their corporate advertising they miss the mark in a major way. So many times what they see as important to the local market place is nothing more than a myth that is projected upon that particular community by a celebrity mindset and not what is sought after by the buying public.Local targeted marketing is an essential tool to find the way to this first time buyer. Marketing to this buyer and offering accurate and detailed local information about an area will work magic in the way of building this "Grassroots" buying population. Nothing speaks "Local" better than a website with it's focus on informing the public about a community and it's laws and points of interest...realistic and accurate local information that fills the needs of a new home owner and all their requirements!  Now that is a terrific way to "Brand" your real estate name!*I have used prices that apply to the Hamptons and may not apply to most selling areas... ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005 Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill:  http://www.elliman.com/paulahathaway http://www.hathawayhamptonhomes.com MY REAL ESTATE SHOWS: http://www.realestateshows.com/671362 http://www.realestateshows.com/671345 http://www.realestateshows.com/651587 http://www.realestateshows.com/flyer.php?id=654265

A MEMORIAL DAY MEMORIAL

Fri, 26 May 2017 - A MEMORIAL DAY MEMORIAL  In 2014 on July 4th weekend I wrote a post that was featured. It was about things to do on a holiday such as the 4th here in the Hamptons...I had someone comment on that post and it was an unforgettable piece of writing---from the heart and soul of a man who valued his Father and the service he gave to this country...It was his Memorial to his now deceased DadI wrote the post below at the time just so I could share it with all of you here on Activerain---So here it is again in case you never saw it: SOMETIMES THERE ARE TREASURES IN THE MOST UNEXPECTED PLACES: This morning, when I got the following comment on my 4th of July post from last year, I knew that I had to let you all see it. I couldn't figure out how he wrote this on that old post but it does not matter---he did and it is so inspiring that I had to put it out there for those of you who agree with what it is like to have been awakened to the awe-inspiring service of our soldiers. Whether he wrote it or not makes no difference; he at least put it in a place where I found it and it struck a chord. This man put into words something so inspiring yet chilling that it must be heard and read by all in this, "My Country, 'tis of Thee": Edward F. Moore My Father “The American Soldier”:My Father the American Solder is the closest man to God I know.​He was there to give me birth.​He protected me as I grew to man hood.​He sheltered my body and freed my soul and provided for my every need.​He put his own Life and Liberty on the front battle field of war for his family.​He became my Closest Friend and Mentor.​He taught me Love by example and spoke very few words of love.​He worked humbly in the factories of Life and bowed down to no man.​He did not seek wealth or power but the joy of a smiling face from the Children.He never told a lie as he feared no man and sought no dishonest gain.He simply taught by example the simple truth of the Gospel.My Father The American SoldierHe lived a Life that said in deed:Take care of your family, your friends, and your fellow man and ask no thing in return; be there for them when they need you and be strong, give to the day you leave this Earth. My father the soldier simply puts in deed what most of us put in Words. My father the Soldier like Christ on the Cross simply heals and transforms the world by taking on the suffering burden of his fellow man, his family, his friends, and his whole world. My father the Soldier like Christ the son so loved his fellow man that he takes upon him-self his suffering and through his own Faith, Courage, Love bears this burden until his father in Heaven brings him Home. Those that equate the American Soldier with the terrorist who kill women and childrenwhile they commit human suicide have no understanding of the American Soldier, his history, and have never, been loved by an American Soldier.To protect the weak and the un-armed, to put him-self in harms way with the goal of returning home;back to his family, his Nation, his freedom.My father the American Soldier knows that he is the one that stands tall as a wall to protect his family and the environment; his world where his family, his Children live and play, His Nation.My father the American Soldier understands that the wave of destruction must be stopped before it reaches his Home Land. The end ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005 Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill:  http://www.elliman.com/paulahathaway http://www.hathawayhamptonhomes.com MY REAL ESTATE SHOWS: http://www.realestateshows.com/671362 http://www.realestateshows.com/671345 http://www.realestateshows.com/651587 http://www.realestateshows.com/flyer.php?id=654265

DO YOU HAVE A STORY TO TELL?...A Story Can Make Your Marketing Sing!

Wed, 24 May 2017 - DO YOU HAVE A STORY TO TELL?...A Story Can Make Your Marketing Sing!  In 2013, as we began our climb out of the great recession, I wrote the post below. It was a challenge because I was assuming that anyone can write! What an assumption! But, what I found out was that anyone CAN write if they get the encouragement and the right guidance. Now the idea that "The Story" about a product, a place, a home and every single thing you want to convince someone about will make the "sale"! People fall in love with a good story!!!: TELL ME A STORY....A Story About Real Estate and Local Information..Note: This is the third in a series of posts about the importance of blogging to real estate agents and brokers--starting it, keeping it going and doing it with continuity. We are in the middle of a major shift in real estate brokerage; I feel we, as professionals have an opportunity to lay claim to what we thought we had but we don't--our local real estate market. Trulia and Zillow and the like have taken the most valuable thing we have: Our listings and our content! Now we can reclaim them by becoming the informed as well as the informer in our niche areas! The public NEEDS our local knowledge in order to make informed decisions!Seven years ago, I decided to start blogging---Barely knowing what Blogging meant, I jumped into it with both feet and started telling stories about where I live. I found that local history about Southampton was rich and available to those who cared to seek out and study details of this very early English settlement.I did that at the urging of fellow members here on ActiveRain--"You need to tell people what is going on in your area" was the theme of most blog posts at that time...So I started in.I used sales data and photos of houses, the Village and surrounding areas and I used the "tales" of the area for local interest stories.Little did I know that what I was doing was beginning a story line; a story line about where I live and what I love to do here...a story line that I have kept going now for many years. It has made a huge difference in my reputation as a local specialist; many sellers now contact me directly to list their houses and in most cases they found me on the internet. Buyers too appear, because they found me and my posts as they did a web search about this area, or because they were "house hunting" online.OUTWITTING THE COMPETITION...This story line has unfolded now for all these seven years, and now I see that what I was doing has put me in a very different place compared to where my competition is.I have made the mark of a local expert now. As to the history of Southampton, I was astounded  when I got an email from a descendant of one of the founders of Southampton, New York! He is a Great Grandson of the founder of Southampton Village, eight times removed! He and I connected via email and since he lives in the UK and may never ever get here to see the place his ancestor founded, it was gratifying to communicate with him! He found me when he did a search of Southampton Village and found a post I had written about Post Lane, a little known and historical street here in the Village. Named after his ancestral family, the street is less than 1/4 of mile long and was the original driveway to the Post Family Estate.His name is Richard Post and he carries the same name as the man who owned most of Southampton Village in the 17th century. The first Richard Post was one of the first settlers here in 1640's and the King of England had bestowed upon him the greater piece of land that now lies in the central part of the Village.When I got that email and then connected him with the Historical Society here in Southampton Village--I got the thrill of a lifetime! I was able, through my blogging, to connect a whole missing piece to the history of this beautiful Village---What a story to tell my family and friends!...and it goes on, because as long as there is another story to tell about this area, I will tell it!KEEP IN MIND:Blogging is a great way to get the publics' attention.In order to tell a story that will get read, you need to focus on the little known facts about an area. Keep this at the forefront of your mind as you blog about your selection.I find the following methods work for me:Keep your eyes open for the latest NEW happenings in your area, i.e. museum exhibits etc.Write from the "place" you found in your own mind when you saw it or read about it--what peaked your interest?Look for the unusual or little known event, i.e.: there is an antique building in Southampton Village that was an original silversmith shop--situated on Main Street, it is an obscure, tiny gambrel roofed building separate and very different from all the other Village store fronts. It is now used as a school room for teaching precious metal jewelry making and it is one little known event that happens every 6 months. Limited to 3-4 people per class, it is one of the most interesting classes you could ever take--maybe even begin a business with the knowledge?Make sure you keep a log of all sales that take place in your area. Write about that as often as you can. Each time you write a piece about your area, you build upon the whole story line. Keeping it "Pithy" is crucial and this will work towards building your reputation and your business!Take advantage of local lore; many stories have come about in an area from the earliest families and the early existence of businesses, i.e.: "Flint Michigan is a city founded for the Automobile industry--a place where the founder of GM lived in the Applewood Estate; Charles Stewart Mott lived there from the turn of the 19th century until his death in 19--" (I spent most of my early adult life there) This is the stuff stories are made of and can be discovered simply by talking with the local folks. CONTINUITY...These pointers may help you as you gather your thoughts about telling your story; build it and make it rich and full of life and full of data, people will read it.People will read your blog posts and they will think of you anytime the possibility of buying a house in your area arises---or anytime a friend or friend of a friend needs a real estate service.Keep it going and the public will find you. If they feel that you know the area so well, they will want to use your real estate services and their friends will too!... ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005 Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill:  http://www.elliman.com/paulahathaway http://www.hathawayhamptonhomes.com MY REAL ESTATE SHOWS: http://www.realestateshows.com/671362 http://www.realestateshows.com/671345 http://www.realestateshows.com/651587 http://www.realestateshows.com/flyer.php?id=654265

DO WE ALREADY KNOW WHAT IS GOING TO HAPPEN IN REAL ESTATE IN THE FUTURE???

Wed, 24 May 2017 - DO WE ALREADY KNOW WHAT IS GOING TO HAPPEN IN REAL ESTATE IN THE FUTURE???I believe we do--on some level. If we open our minds and "free-associate" our thinking so that we narrow down the probabilities and possibilities we will very often find the seeds that bring the new reality into focus.That's what I find happens when I blog--The future will pop out of a post that I wrote years before and it makes me feel like a bit of a fortune teller!!Read on and see what I mean from this post written in May of 2013--I got over 17,500 hits since I wrote it:~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~A MAJOR MARKET SHIFT IS HAPPENING; LOOK AT THE POSSIBILITIES...I actually wrote this post in late March--Since then some major shifts have already begun and I feel like getting this out there again since it did not get seen by many members (or the public for that matter!) in the first go around.  Please read this and comment so that we all get a feeling of what is happening nation-wide.It is more important than ever to make sure we get the jump on these trends that may alter our profession forever! Since September 2008 all real estate agents have been struggling with the worst fiscal crisis in history and the longest housing recession as well...I began to see a change beginning in the middle of last year--June 2012 was a record month in home sales in the Hamptons and we watched (and worked) as a return to normal began, with inventories falling and buyers, long at bay as to what to do about buying, began their rush to get the best buy before prices began to escalate.2013 will be a record year in house sales--at least that is what all projections indicate. I believe that is possible but. Even though I still remain conservative in my approach, I have made some significant changes in my sales strategies and the way I market my listings.MY PLAN OF ATTACK... I have made a real effort to be different in my "Pitch" package to potential sellers. I am taking the position that we are quickly moving into a sellers market and I have made a commitment to focus on the listing side of my business. I have formulated a new CMA that covers a more personal approach to the Pitch. Instead of a run-on data focused report I use the property itself and build the report around it, giving as many details of the property in comparison to the other properties and explaining why each attribute is important. EXAMPLE: "Wrap around porch is a sought after detail in all new construction and increases the value of the property by approximately 15% to 20%." I get most of my listings from direct calls FROM sellers--they find my blog and they love it! Since I get so many listings this way, I am looking for ways to maximize my efforts--One way is to do more interesting local postings. Market reports on my blog are more effective for my business than anything else I do. Here is one EXAMPLE  NEW HOME CONSTRUCTION, STILL THE "BULWARK" OF THE HAMPTONS MARKET I take the single topic approach about the market so that I get the point across and I don't dilute the topic. I find this makes for a more interesting blog post than the columns and pie charts. Another way to get the message out there to the public is to inform them about an area like they have never been informed before. EXAMPLE BEST HOUSES FOR SALE, BEST PLACES TO GO IN SOUTHAMPTON VILLAGE, NYMy print ad business is where I am getting some activity so I am increasing my budget for magazine ads. Since this is a resort community, there is a lot of down time when the public is apt to pick up glossy magazines to pour over as they sit in the sun or relax with their weekend breakfast. THE BIGGEST "GRIEF" IN MY MARKETING EFFORTS....My personal marketing efforts are constantly thwarted by the new agent who hits the floor running! Right out of the financial markets, these Newbies join the real estate business like they have been in it for 20 years---like they know better than any other well established agent out there! They somehow manage to get the sellers attention better than any of the "Old Guard" ever did! They even pretend to be long Hamptons residents when they just moved in last week! They have BIG $$ signs in their eyes!These Newbies accomplish this "invasion" by PAYING UP on Trulia and Zillow for a space in an area and then they GIVE AWAY their listings, and sometimes mine!All this is done without a thought as to what they are doing: They are undermining the entire brokerage business and they are GIVING AWAY priceless listing information so these giant sites can build their data bases!! Those sites now own the content and the listings.AN OPPORTUNITY, NOT A PROBLEM...I look at this "invasion" as an opportunity to "up the ante" in my own efforts--I never ignore these agents; I do make mental notes of what they do. Here are the three things I always keep in the front of my mind as I go to work with a client:EXAMPLE: I never leave a pitch package in the hands of the homeowner. I want them to "need" me again--I always get another call from them. A pitch package like this one has brought me tons of new listings: MY PITCH PACKAGE: This One Was A Home Run For Me!!!EXAMPLE: I make sure my approach is always on the local side of the business. My focus is always to give the buyer and the seller (I work with both) the awareness that I am not just another "hot shot" agent who comes, hits the big time and then disappears. EXAMPLE: Buyers and sellers who want to use my services do so because they know I know what is great and good about the Hamptons ; and not just from a night club or party point of view. They read my informative local posts and that is why they choose me. EXAMPLE TELL ME A STORY....A Story About Real Estate and Local Information..HOW WILL THIS BUSINESS LOOK if the day comes when all agents who amount to a hill of beans are found by what they say and how they inform the public about what they know and do?It becomes a whole new way of doing business and in that case you have to put up or shut up. To my way of thinking, that is a very refreshing way for real estate to evolve and for it to overcome the attempts on the part of the syndicated sites to unseat RE agents at every turn."All Real Estate Is Local" is a good motto to have in today's market place! Transparency is also a trending way of doing things and what could be more transparent than a profession that blogs about itself???SO BRING IT ON........and let all who can sell real estate and talk with knowledge about a location at the same time come to the front of the line and be the area specialists that are needed so desperately in this business---it may even up-level our reputations in the process!WOULD THAT NOT BE A GREAT THING??? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Since I wrote this blog post we have seen record housing sales--records that we could not comprehend back in 2013 but the data was already showing us what was going to happen. 2013, 2014 and 2015 were record makers in sales but nothing prepared us for the giant leap forward in 2016!!! Housing sales doubled, tripled and quadrupled here in the Hamptons during the 4 quarters of 2016. Normally we see a slow down in real estate sales during the holidays because people travel so much then.But to everybody's astonishment , November and December had 400 houses in contract and many slid to closing into the 1st quarter of 2017. In the Southampton office alone we had $96mil in closings in January, 2017 and even more in February of 2017!!! These are records that I think will be difficult to exceed in the near future....So, I would say we already know what is going to happen in real estate in the future--it just takes a little open minded blogging to stir the juices and create what we already know!! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005 Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill:  http://www.elliman.com/paulahathaway http://www.hathawayhamptonhomes.com MY REAL ESTATE SHOWS: http://www.realestateshows.com/671362 http://www.realestateshows.com/671345 http://www.realestateshows.com/651587 http://www.realestateshows.com/flyer.php?id=654265