Sat, 17 Mar 2018 - NEW AGENT? 5 MORE THINGS YOU MUST DO--PART IIAfter I published Part I of this series of posts, written for the new agent who is looking for help, I heard from several agents who saw it on Linked-In and Google +. It seems that this kind of post may not get many comments but it sure is making it's way around the Blogesphere! I got well over 110 views within a few hours of publishing it.In case you missed the first one: NEW AGENT? TOP 5 THINGS TO DO NOW--PART IIn this PART II post, I will refine some of the things I recommend in the first post. I want to make sure you work toward an easy approach that is appealing to the people you will be working with.RESEARCHSHOP 'TIL YOU DROP!!If you are a shopper you will fully understand the concept of research in real estate. If you hate shopping I suggest you make an attempt to follow the brief suggestion below just to prepare yourself for the frame of mind that works best when you  first start out in this profession.If you can do it, imagine you are in the market for a new home. How many bedrooms would you need in this dream house? Do you want a big yard; a small yard? Create the perfect house for you in your mind and take that property image with you as you go looking at open houses. Keep it top of mind as you search on the internet websites and as you go out there in the real world to see any listings that fit the bill for your imagined dream home. Search the Internet like you are seriously looking for your 'real" property.....This can take anywhere from a few weeks to a period of 6 months in order to become proficient in "Farming" the area you have picked.FARMING"FARM" AN AREA THAT YOU THINK IS RIGHT FOR YOU...To "Farm" is literally just that---plant the seeds of an idea for a property in a certain area and begin to cultivate it with frequent phone calls to rental listings located there. Call expired or inactive listings as well. Some call this "Cold Calling" but I prefer to call it "Farming an area". It is because you have narrowed down the location to one that you understand or that interests you the most. The harvest comes when you are able to connect on a professional level with a homeowner, or more than one if you try hard enough."Cold Calling" is a dated term and as such was a very demeaning way to try to do business--it literally means calling people who have and have never had any interest in buying or selling a property. It means you get hung up on--or worse, called awful names and then get hung up on! Don't do it! It rarely works in today's world. As this profession gets older it becomes more and more despised by the public. On some level, there is an intense dislike and/or fear of the real estate agent who "barges" in on a persons private life. That is what cold calling does and it will work against you in the long run if you use it.PRACTICE MAKES PERFECTFINDING A PERSONAL TOUCH IN YOUR APPROACH...When you are totally prepared to sit down and connect with a homeowner, you should have a script of what you want to say so that you don't get tongue tied in your call. This may take some time to become comfortable so practice it many times before you use it on a potential client.Make you approach open, warm and congenial."Hi--My name is ----- ----- from --------- and I am calling about the rental listing at 234 -----------Lane. Is it still available for rent? If so, I want to update the information for you so that you don't miss any calls....."This can be adjusted of course, depending upon what you are calling about. It could be you have found inactive listings that you are curious about (Keep in mind what your "dream house" is as you do your search in inactive listings) and you decide to call the homeowners to see if there is a possible change in their thinking about selling...You get the picture!Good luck with this part of your "Learning Curve". It will be your key to getting the public to pay attention to who you are and what you say and do while working with them.IMAGE BUILDINGFRIENDSHIP VS PROFESSIONAL RELATIONSHIP...As a new agent it is really important that you establish a pattern of professional habits: Always be fresh and well groomed--business like in your appearance Do not talk too much--stay quiet and let the buyer or the seller "sell" themselves on a property Never point out the obvious, i.e. "This is the kitchen" Always maintain a business-like friendliness. Too much personal information turns people off. You need to ask questions to "qualify" someone, to find out whether a person is actually a real buyer or seller. Show that you are interested in the client/customers life but keep it on the surface---never go too deep in your quest for information. BE PREPAREDMAKE SURE TO TAKE TIME OFFEven though you may see yourself as a workaholic in your other career it really does not work in real estate. As it turns out there are days when you will be working out of your home. The rest of the time, needed floor time in the office is going to be critical to make it in your real estate career. So, it is really kind of a tricky thing to work out when it comes to the essential "day-off"....plan one day a week to stay away from real estate---two is good as well but one day will work.You MUST take time off! Don't become a hero to your buyers and sellers and work yourself into a dragged out, sickly and overworked agent.  No one wants to work with someone who is always exhausted!!I hope these pointers will help you out as a brand new agent---if you have questions please ask them in the comments section below. I will answer as many as I get here on Active rain! Good Luck!!! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005 Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill: MY REAL ESTATE SHOWS:


Fri, 16 Mar 2018 - NEW AGENT? TOP 5 THINGS TO DO NOW--PART 1If you have just begun this wonderful journey into real estate and you have no idea where to begin or what to do as you start this new career, you are not alone!It may seem you are very much alone! There is nothing worse than to study like crazy, pass your exam--get your license and even interview for a desk with a leading brokerage firm and then find out you are on your own---totally on your own. There is no one to help you, except for the rare available agent who will tell you where things are and what you need to do to get answers. And unless you are with a firm like the one that sponsors me, there will not be a class to help you to assimilate to the everyday things that you must do just to stay in business. Until you have clients and customers to call you need to seek out those who you may be able to get information from with very little fuss. Get to know those who may be willing to help you out.IF YOUR COMPANY OFFERS CLASSES FOR NEW AGENTS---SIGN UP FOR ALL OF THEM!Here are the five things you need to do with haste:Introduce yourself to every agent in your office---I always made an action plan--a hand written sheet of things to do everyday until it becomes like brushing your teeth. Keep that list like a diary and let the established agents know that you may need help.Be friendly and warm, never needy or cranky! Get to know them as much as you can by asking the following:   How long have you been in the business? Do you have any listings that I can look at? Do you mind if I ask you questions if I have any--"I don't want to be a bother but I am new and may need some help in the beginning." This will open the door and you will know who is willing to be helpful to a Newbie and who will not. Try not to take too much of their time and just walk away from an agent who seems too busy or preoccupied with other things.Learn quickly how to find open houses in your area and go to all of them. Get a list of open houses and go to as many as you can everyday there are open houses. Go to as many as you can. This will get you into the habit of going to view properties. Gather information about them and review at night until you know the house inside and out. Commit to doing this because this is the beginning of your career and you need to become an expert on as many properties as you can. You must also become proficient at opening houses, turning alarms off and on, turning on lights and turning them off when done. keep control of keys no matter where they come from and always return them as per instructions. Never, ever be careless with these key activities or the owner of the houses will be all over you and may not trust you to show their property when you do have a buyer or a tenant.Practice your searches for a property--Pick one area or neighborhood--For practice purposes search for a 3-4 bedroom house with a pool....check out all available properties and even go to see some if you can. Do another search on a 5-6 bedroom property, etc...keep practicing until you are comfortable enough to go drive by them---good way to get your "sea-legs" with the different areas.Get a customer by your company's up-board. That is a devise that is in your office and it has all the agents names on it--An AA is in charge of the board and names go to the bottom once they get a call. This means you MUST spend a great deal of time in the office, at least as a new agent. Get there as often as you can--never miss a day until you get your first up-call. It is critical that you get your self organized; perhaps better than you have ever been since you are now dealing with the homes of people you barely know. Never disregard this responsibility--it will make or break your reputation and nothing is more important now than your reputation. Because this business of real estate is one that deals with the place where a person lives (usually) it has a degree of sensitivity that must be in the front of your mind at all times.Never, ever make light of a home situation like a run-down home, or a person who may have a problem with saving too much stuff. Simply state to the owner that there are things that help to make a house sell faster...and then tell them what they need to do to make that happen. Tell them the basics in a friendly tone:A Good First Impression is crucial. Clutter NEEDS to go.  Clean, Clean, Clean and Clean some more!Sensibilities can be lacking in many agents; try not to be one of them! People remember friendly and nice behavior.Always make yourself available to answer questions--It is your job to inform and to aid both buyers and sellers in their processes. Answering their many questions and informing them of an area they like or want to buy in will give you a value that you can't get any other way.Watch for Part 11 in this series for New Agents!! Please ask any questions you may have in the comments below and the members here on AR and I will make every effort to answer them for you.GOOD LUCK IN YOUR NEW CAREER!! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005 Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill: MY REAL ESTATE SHOWS:


Sun, 18 Mar 2018 - A "GO TO" GUIDE TO THE HAMPTONS--*PART I:Ever wondered what it would be like to come to the Hamptons and spend a summer or part of a summer in this beautiful and historical summer resort? I would like to supply some information that will solidify your plans to do just that! This is PART I of a series of posts about this wonderful historical area. I will give you the best of the best of places and things to do here. Please read on.....FARM COUNTRY AND OCEAN BEACHESSo many people believe that the Hamptons is simply a place for the rich to park their wealth in huge mansions and ocean front properties. well, that is true to some extent, however there is another way to view the Hamptons and that is a weekend and summer escape from the madness of the city or everyday stress wherever you are from. There is nowhere else quite like it, unless you go to the Riviera and then you will not find the soft sand and the empty expanse of wide, white beaches of the Hamptons!...And potato farms! Now, the farm land is built up to a great degree but there are still corn fields and meadows that bring nostalgic visitors back every summer. It is this part of the Hamptons that is not known so well any more. It used to be the way that this bucolic part of the world was viewed by everyone.QUIET RELAXATION AND ANONYMITYCelebrities chose to come here over many other resorts because of the anonymity. They could go to the beach, walk down the street or dine out at local restaurants and no one would bother them--or even try to talk to them. That still happens but now there seem to be more celebrities than normal folk!There are so many things to do here that it would take a good long book to tell you what there is to do here in todays' Hamptons.I will begin by telling you that you probably have never seen anything like the Hamptons simply because of the diverse hamlets that dot the main highway all the way from Southampton to Montauk. There are 2 hamlets that I will describe here in PART I, by name so you get the flavor of each one:HAMPTON BAYS/SHINNECOCK: This is an area that begins the Hamptons, at least the part that is located East of the Canal (Shinnecock Canal). It is named after the local tribe of American Indians, The Shinnecocks. Here, the most beautiful waterfront on Shinnecock Bay is where the reservation is located. The "Sovereign Nation" of the Shinnecocks is separate from the rest of the Town of Southampton and is located on more than 300 acres of Bay front with access to the ocean via the "cut" through the Bay and Dune Road made by the 1938 hurricane.Shinnecock Hills, the premier golf course on the East End, lies just North of the reservation and offers historical beauty of a Stanford White club house and the surrounding miles of rolling hills and greens. This year, 2018 will have the US Open here on this very special golf course. The Open will take place in June from the 14th through the 17th.The Village of Hampton Bays is one of the oldest fishing Villages here in the Hamptons and there is a whole culture built around that profession. My favorite part of Hampton Bays, (which is just west of the Canal by the way) is the Ponquogue Bridge area---nothing beats the view of the Atlantic as you reach the summit of this spectacular bridge and make your decent down to the fish markets on the other side Cor-Jay Seafood and Tully's Market and restaurant are a true throw-back to the earlier days when one wandered the back roads and fell into the incredible place where all the deep sea boats are gathered--where they bring in their fare and and where they depart to find the freshest and finest seafood anywhere in New York.Take a drive to Westhampton--the scenic route along the ocean---and see the most incredible dunes you will find anywhere. Here you just may be the only person on any of the beaches!SOUTHAMPTON/SOUTHAMPTON VILLAGE: Southampton Village is a center of activity unmatched by the other hamlets with the exception of East Hampton which will be covered in PART IV.There are shops, world class restaurants, museums, theaters, playgrounds, transportation, post office and all the necessary services for a full fledged city--on a small scale. The Town of Southampton is a vast township that includes several villages and towns but it also includes the famed farmland, bays and inlets that people search for when here. Then there is the Atlantic Ocean. Southampton Village is the only one that is built right on the Ocean. Meadow Lane, Gin Lane and Flying Point Road are the most well known streets here because they all connect and even traverse the ocean....beaches abound because of that and that is the big draw after-all!! Beaches: There are 11 beaches in Southampton Village alone. Just drive South and most streets will take you to a beautiful ocean beach! Beach stickers can be purchased at Town Hall on Hampton Road or Village Hall on Main Street. Coopers Beach on Meadow Lane also sells stickers. Restaurants: In the Village--Red Bar (my personal favorite), Le Chef, Little Red (a Pub), Jobs Lane Pub, Fellinghams Tavern, Shippy's PumpernikelSilvers Southampton (lunch only) Best Seafood--Fresh from the sea--Clamman in Southampton Village, Cor-Jays Fish Market in Hampton Bays at the base of Ponquogue Bridge, Fine Dining--San Ambrose (Top Notch Northern Italian), Best drug stores--affordable: CVS, Rite Aide, Southrifty DrugsFancy Pharmacies: Whites Pharmacy in East Hampton and Southampton Florist: Topiaire Flower Shop in Southampton Best Beauty Shops: Kevin Maple Salon, Best Gym Equipment: Gym Source in Southampton Village Flooring Companies: Southampton Floors, Diamond Hardwood Floors in Southampton and East Hampton Best Antiques and replicas: English Country Antiques in Southampton and Bridgehampton Best Framer--Mark Humphrey in Southampton Best playgrounds--Lake Agawam Playground on Jobs Lane in Southampton Tennis Courts--Triangle Tennis on Hampton Road BEST PLACES TO TAKE THE KIDS:Morton Wildlife Refuge on Noyac Road is a must see--take seeds and small nuts with you to feed the wildlife as you wander back in on the trails. Small chipmunks will come to see you, running over your feet in their excitement; birds will fly into your hand to get the seeds you brought for them. What a treat for the kids. Quiet though--otherwise you won't see the little ones!"Treasure" searches on The Great Peconic Bay beach---small ancient stones, colorful glass that has been washed smooth over the centuries (most likely from ship wreak debris) and other items that have washed ashore from this huge body of water.Peconic Bay is two bays connected with the ocean via the Shinnecock Canal and Shinnecock Bay. This is where fishermen, clammers and other seafood seekers find the best anywhere on Long Island. These bays are fed by tidal estuaries, a river, a creek, an inlet supplying brackish water to  maintain a lesser salinity to the water compared to the ocean. The clams, oysters and bay scallops that were numerous for so many generations and require "brackish" water are now being re-seeded to bring the system  back to normal.  Re-seeding of shellfish was started in 2005--2006 and the hope is that this will give rise to an ecosystem that will become as bountiful as it once was.Playgounds are everywhere here and they usually include all the requisite equipment---Lake Agawam Park, The Middle School playground on Hampton Road, The track for running at the High School and the baseball court at Downs Family Recreational Park are all there to enjoy, especially in the summer.Walking trails abound as well---There is one off Wickapoge Road near Narrow Lane, marked by a big bolder. There are trails throughout the Northern part of Southampton and are marked with big signs marking the entry and signs telling you where they lead. One is just off Majors Path, another one is off Millstone Road and there are many near the bay--some are just trails that lead to the water.Farm Stands and Orchards are also everywhere as you might imagine: Halsey Farm Stand on Deerfield and Head of Pond Road is great with the best selection of fine, organically grown produce. The Green Thumb on Rt #39 is also an organic farm and has been there since the 60's. There is the Halsey Apple stand on Rt #39 as well. This store offers donuts, cider and many other yummy treats! Then there is Hank's Pumpkin Stand--what an experience!! It opens in late August and has all kinds of playground equipment, slides, silos, pumpkin carving and of course, (when they are finally ripe) the biggest assortment of pumpkins anywhere in the Hamptons. HISTORICAL AND UNFORGETTABLEConscience Point--Where the first settlers came ashore in 1640--North Sea part of Southampton NorthHalsey Homestead (1648) on South Main in Southampton VillageThe Old Fort and Cemetery on Wind Mill Lane where the British held their ground during the RevolutionDune Church--the oldest church in Long IslandOlde Towne Road where Wickapogue, Wyandanch, Old Town Crossing and Toylsome Lane all meet--this is where the first settlers lived in dug outs with sod roofs in 1640. There is a boulder marking the spot where a time capsule as buried in 1960.Silversmith Shop on Main Street--A very early 1 story gambrel roofed building, now a jewelry making schoolSouthampton Historical Museum on Meeting House Lane ...And many more places of interest that are well marked and dot the landscape everywhere you look. This is the earliest settlement on Long Island and is the place where many battles were fought during the Revolutionary War.Precious and Historical, this area is protected by the Town leaders and we hope it remains known for it's history rather than it's celebrity in the future.COME, ENJOY FOR A WEEK, A MONTH, A YEAR OR A LIFETIME!!                        *PART II will talk about Water Mill and Bridgehampton. PART III will cover Sagaponac and Wainscott. Part IV will talk about East Hampton and Amagansett and PART V will cover Montauk. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005 Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill: MY REAL ESTATE SHOWS:

THE INTERNET "NETHERWORLD"--Good, Bad & Indifferent

Wed, 07 Mar 2018 - THE INTERNET "NETHERWORLD"--Good, Bad & Indifferent... The Internet is the All-Seeing eye into our private world and our psyche. It can look into what you want and need and it can see what there is out there to bring "it" to you. It truly is magical and yet can be diabolical as well!This is a re-write of a post I wrote in May of 2013; That was the beginning of my mad craze to get the better of the big websites that we all know so well right now. This was a time for me of having a real command of my own real estate destiny--I was pulling in new leads all the time from my blog posts--usually the ones loaded with good local information. I got listings and no one in my office could figure out how I got them.In the case of the original version of this post, I still get hits on it!  It has reached about 9000 hits altogether so something is making it pop up again and again in searches. It has information that I think is still relevant regarding how agents have never really learned the way to organically pull the public into their realm via Google searches. There is an indifference still, and that is very discouraging. It is my goal to press forward with my efforts to encourage agents to blog, to write good original and local content on their listings too, to draw the public in. I believe it really is our destiny to attract buyers and sellers this way! Please read the  post below and give me your opinion---I find that it explains the way the Internet can work for you as a real estate agent in very simple terms....Blog, blog, blog  and blog some more about your area--that is the real message!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~THE GOOD...It is a very different world out there once an agent starts blogging about the real estate business; the actual results of which can be surprisingly rewarding. You find a whole new type of buyer; a buyer who has just begun to look and who may not have had the negative experiences that many have had by the time they get to us.The Internet has created a buffer so to speak between the agent and the buyer with their desires and their needs. It is this very safe place that I am going to talk about here; most agents have no idea how important the internet is to this particular buyer.Here is a person who may want information about an area before they look for houses there--they don't want to waste an agents time before they are ready or they simply don't want to make a mistake when they do buy a home.The internet is a comfort zone where a buyer can relax and search at their leisure, taking the time to learn as much as they can before they commit to an agent--before they get "tied down" to a real search in a real market, in a specific location. Think of it as a "travel" guide for a buyer--much of the information searched for in real estate is to find out about an area. How do I know? Because that is what I have found in my blogging experiences--buyers "stumble" upon my blog posts all the time! They find me when they are doing the research needed to get ready to start looking in an area here.The "good" that is done on the internet can be for charity, for relationship building, learning, business development and many benevolent purposes. It is a real boon to the individual who seeks help, information or just plain practical addresses and phone numbers....or, maybe a house??? THE BAD....This same comfort zone is used by most "surfers" of the web...those surfers who have diverse reason to do a search and who in some cases, have taken it to another level--and have used it in nefarious ways for their financial benefit or criminal use. I call this comfort zone the "Netherworld" of the internet because of the way the internet works: It is there yet you can't see it-- It fills space and time yet it can never be scrutinized (usually)--anonymity is the big draw to many It holds promise to many and yet it can cause horrific consequences to others when miss-used. The "bad" outweighs the "good" in my opinion simply because of the damage that can be rendered on an individual with very little effort on the part of an undesirable who uses the internet to track people. As a hunter tracking his game, the internet abuser is in a field of his own and masters the way to gain access to more and more victims; all this while he/she enjoys the "comfort" of anonymity, just as the innocent internet user does!The other, and just as nefarious use IMHO, is a fairly recent one: The internet has seemly become the place for big listing platforms to try to establish themselves as local experts when they are anything but that! It is almost a joke when they try to take on that mantel. THE INDIFFERENT....This brings me to my point of writing this article: So many agents and brokers are still unaware of the use of the internet for building and creating new businesses. Just as Z, T and other listing platforms have done, there is a way for real estate agents to begin to gather "followers" (clients and cusomters) in the internet world.Good, rich and accurate content is missing on the big national websites, and even more rare on a corporate "Big Box" real estate site! What an opportunity for a real estate company to make a "local" statement, and yet they are the worst at creating that long tail connection!I prefer to use the internet to the benefit of my business; almost exclusively, my communication and my participation on the internet is for the business of real estate. Rarely do I participate on Twitter or Facebook. I find those sites to be frivolous and mundane, especially now since I have found my "sea" legs and know what is needed to get good results when someone does a search for real estate in my area!Linked In, Google + and ActiveRain are my choice for spending valuable time on the internet.  Local information is my goal; to be able to convey the special "personality" of each one of the Hamptons is my goal.  I publish my local content on these sites because that is where most people who search the Internet go! I will tell you that from a value standpoint, there is no question that the internet has it all over other forms of advertising and marketing!...But you need to balance all of it and make sure you do enough of the right kind of internet engaging to get the job done!Time is best spent blogging and getting the word out about your particular area...with your name and face established as the go-to-person for that location. Blogging is the best form of interaction on the internet--no matter what others say about Facebook and Twitter. A good, informative, colorful and interesting blog post is the way many buyers decide on an area they want to live in today.---Why not make them want to connect with YOU? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005 Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill: MY REAL ESTATE SHOWS:

TELL ME A STORY...Not Such a new concept

Tue, 06 Mar 2018 - TELL ME A STORY....Not such a new conceptThis is a re-write of a post that I wrote in March of 2013--It was a unique concept 5 years ago because there were no such ideas for the real estate business at the time. I could see the changes headed our way, especially with Zillow rising in power with the public-- data inaccuracies and all! Now, the idea has come to pass in many large corporations, including the company I work for, Douglas Elliman. This was a post that was written as we tried to differentiate our business from theirs. Now, we are mired in the mix and there really is no other choice but to proceed as we can and as we have in the past--except we know that isn't working. Blogging can be the best thing you can do--making sure to write extensively about your area and the local information that will attract those who want to live in your niche area.  The story telling works for me--I wanted to share what I experienced as I incorporated story telling in my blog posts. I have begun using the concept in my print ads, the few that I do now and videos are next; I will keep you posted! TELL ME A STORY... Seven years ago I started blogging---Barely knowing what Blogging meant, I jumped into it with both feet and started telling stories about where I live. I found that local history about Southampton was rich and available to those who cared to seek out and study details of this very early English settlement. I did that at the urging of fellow members here on ActiveRain--"You need to tell people what is going on in your area" was the theme of most blog posts at that time...So I started in. I used sales data and photos of houses, the Village and surrounding areas and I used the "tales" of the area for local interest stories. Little did I know that what I was doing was beginning a story line; a story line about where I live and what I love to do here...a story line that I have kept going now for many years. It has made a huge difference in my reputation as a local specialist; many sellers now contact me directly to list their houses and in most cases they found me on the Internet. Buyers too appear, because they found me and my posts as they did a web search about this area, or because they were "house hunting" online. OUTWITTING THE COMPETITION... This story line has unfolded now for all these seven years, and now I see that what I was doing has put me in a very different place compared to where my competition is. I have made the mark of a local expert now. As to the history of Southampton, I was astounded  when I got an email from a descendant of one of the founders of Southampton, New York! He is a Great Grandson of the founder of Southampton Village, eight times removed! He and I connected via email and since he lives in the UK and may never ever get here to see the place his ancestor founded, it was gratifying to communicate with him! He found me when he did a search of Southampton Village and found a post I had written about Post Lane, a little known and historical street here in the Village. Named after his ancestral family, the street is less than 1/4 of mile long and was the original driveway to the Post Family Estate. His name is Richard Post and he carries the same name as the man who owned most of Southampton Village in the 17th century. The first Richard Post was one of the first settlers here in 1640's and the King of England had bestowed upon him the greater piece of land that now lies in the central part of the Village. When I got that email and then connected him with the Historical Society here in Southampton Village--I got the thrill of a lifetime! I was able, through my blogging, to connect a whole missing piece to the history of this beautiful Village--- What a story to tell my family and friends!...and it goes on, because as long as there is another story to tell about this area, I will tell it! KEEP IN MIND: Blogging is a great way to get the publics' attention. In order to tell a story that will get read, you need to focus on the little known facts about an area. Keep this at the forefront of your mind as you blog about your selection. I find the following methods work for me:Keep your eyes open for the latest NEW happenings in your area, i.e. museum exhibits etc. Write from the "place" you found in your own mind when you saw it or read about it--what peaked your interest? Look for the unusual or little known event, i.e.: there is an antique building in Southampton Village that was an original silversmith shop--situated on Main Street, it is an obscure, tiny gambrel roofed building separate and very different from all the other Village store fronts. It is now used as a school room for teaching precious metal jewelry making and it is one little known event that happens every 6 months. Limited to 3-4 people per class, it is one of the most interesting classes you could ever take--maybe even begin a business with the knowledge?Make sure you keep a log of all sales that take place in your area. Write about that as often as you can. Each time you write a piece about your area, you build upon the whole story line. Keeping it "Pithy" is crucial and this will work towards building your reputation and your business!Take advantage of local lore; many stories have come about in an area from the earliest families and the early existence of businesses, i.e.: "Flint Michigan is a city founded for the Automobile industry--a place where the founder of GM lived in the Applewood Estate; Charles Stewart Mott lived there from the turn of the 19th century until his death in 19--" (I spent most of my early adult life there) This is the stuff stories are made of and can be discovered simply by talking with the local folks.CONTINUITY... These pointers may help you as you gather your thoughts about telling your story; build it and make it rich and full of life and full of data, people will read it. People will read your blog posts and they will think of you anytime the possibility of buying a house in your area arises---or anytime a friend or friend of a friend needs a real estate service. Keep it going and the public will find you. If they feel that you know the area so well, they will want to use your real estate services and their friends will too!... ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005 Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill: MY REAL ESTATE SHOWS: