Blog: HAMPTON'S REAL ESTATE, SOUTHAMPTON, NY Real Estate, Paula Hathaway, LBA, REALTOR

"DIRECT HUMAN INTERACTION"...The Importance of HUMAN Connection In Real Estate

Tue, 17 Jul 2018 - "DIRECT HUMAN INTERACTION"...The Importance of HUMAN Connection in real estate. Real estate today is a complex profession! In today's marketing of real estate there is a huge void in the actual connection between the buyer or seller with the agent. Names appear on ads, but not before the Companies Logo--And on the Internet it appears, usually after the sites name and then the Company Logo!!Could it be because of the persistence of the big websites to capitalize on an agent's need to get leads?Could it be because of greed and their craving for a piece of the perceived BIG BUCKS in the real estate pie? Could it be by choice on the part of a society gone mad with it's technology?I believe it is of ALL of the above!EVERYBODY WANTS A PIECE OF THE PIE! Because there are vast numbers of people in between the buyer and the seller who are ALL trying to glean revenue from the product, the listing itself, there is a forced major shift in the real estate business.The greater the number of people involved in a transaction between the buyer, seller and agent the greater the distance between all of these individuals!Out of this complexity, trust is replaced by suspicion and a general miss-trust of the agent is enhanced!I know, I know there are always agents faces on the listings and Internet ads for real estate--but more and more they mean less and less to the buyer and seller of real estate. Pretentious ads, giving false impressions and fake listing agents on most listings on the Internet have made the public vary wary. Awareness is now peaked but there are no answers to the dilemma.MAXIMUM HUMAN INTERACTION IS NOW ESSENTIALI took a webinar about two months ago that was so informative it made me re-think the entire process of the way I promote myself. In that webinar, there were suggestions that our very survival is dependent upon creating more interaction with clients and customers and in our business dealings in general.I also have a client who is very aware of the state of real estate--she has seen the back stabbing and dealt with it on a personal level. Her daughter is in the business and has suffered through several unfortunate experiences in the City.This client told me the other day to start using "Trust" in my by-line. She told me that people need to be able to trust again; she feels that I am the most trustworthy agent she has met in the Hamptons.She feels that as a trusted agent I need to get the word out! Isn't that a wonderful thing to hear from your client?  I hear lots of things like that--it is humbling to me when I hear it....It also made me start to think that she has a point. I need to start projecting that which I believe is missing from our industryTHE MISSING LINK IS HUMAN UNDERSTANDINGI read this morning in a column written by someone who does not give their name..(How ironic is that?) This entity is called MEDIUM, at least in his/her column and I found his/her statements to be profound:"One cannot and must not neglect the importance of human interaction. Sadly this generation has lost all of its confidence to speak with others on (a) direct basis. Electronic media and social media especially has made it easier for people to get in touch with others.""Our generation is able to talk to a person far away from them but do not have the ability to talk to anyone face to face. Social media like Facebook and twitter has made it easier for us to constantly follow the person we want to follow and to discuss their private lives without any regard to the feelings of the person involved. Yet we severely lack the ability to talk to each other on a personal basis. We can ‘’Like’’ thousands of posts and comments of a person but don’t have time and courage to actually talk to a person and hear his thoughts and share information." Removing the human connection makes it more and more difficult to give the relationship of human to human a place of trust, especially in this business which deals with and handles a persons largest life-time investment.IT'S TIME TO START FORMULATING A NEW APPROACHI don't know about you, but I have to do something to change the perception that dominates the market place: "Real estate agents are just another hindrance to getting the house I really want" "If I don't look on Zillow first, I am sure to miss out on the newest and best priced houses" "My home is worth so much more than what that agent told me--I need to get a better idea of prices on Zillow" "I don't need an agent to do a real estate deal--information that I need is out there just waiting for me to look it up" All of the above statements have been made to me and to my fellow agents--I have seen website owners make similar claims. All of this without really knowing the truth--it is dangerous and naive to think that someone who has never worked in real estate can do a deal successfully--without the potential of personal loss and  great harm financially.WHAT DO YOU THINK IS A GOOD APPROACH FOR AGENTS TO TAKE?  Please comment below and give a good guess as to what you  think will work: ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005 Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill:  http://www.elliman.com/paulahathaway http://www.hathawayhamptonhomes.com MY REAL ESTATE SHOWS: http://www.realestateshows.com/671362 http://www.realestateshows.com/671345 http://www.realestateshows.com/651587 http://www.realestateshows.com/flyer.php?id=654265

IN MY HUMBLE OPINION...Things I Have Needed To Say For SO Long!!

Sun, 15 Jul 2018 - IN MY HUMBLE OPINION...Things I Have Needed To Say For SO Long!! No one has a corner on "Best Agent"--Therefore I can call myself the "Best, most infomed agent in the Hamptons"; I will also, however, make sure I do the best that I can and be better informed than the next guy/gal. (And I refuse to pay anyone to say I am a top agent!) All those agents who pay money just to get top billing on a national site are a bunch of cheaters--and they probably have ALWAYS been a cheat! They are all lying!! (Or rather Zillow is lying for them for big $$!) If you put the time in, you will get the money out--go to the office every day and spend at least an hour or more...Every Day!! Be nice to ALL clients and customers; even when it is a stressful time and one of them has called you names and demanded more of you than you can possibly give and survive! (You can always ignore their calls later, after you sold their house!) Suck it up! No one said real estate would be easy; or profitable for that matter. Just be thankful for every dollar you make no matter how small or insignificant. IT ALL ADDS UP! I think information for the public from your mouth and your written word is the most valuable thing you can give anyone. Being "hands on" is crucial in this environment now; I have changed my by-line from "Finding Your Place In The Sun...", to: "Maximum Human contact and interaction"--(Thanks to Bob Stewart for that one)Why? Because NO ONE OFFERS THAT ANYMORE!! It's a VOID in the market place! You know that agent with all those big listings??? You know the one--he/she is the one who never answers their own phone--never gets back to you in a timely manner and rarely has the time to show you their precious listings!! Those are the agents who are getting killed right now!! They must advertise; they need to show in order to sell; they are NOT going to make it during a time of extended downturn!...but they have tons of listings!! These are things that I have needed to say for so long! Do with it as you may--even add a thing or two! I LOVE REAL ESTATE!!! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005 Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill:  http://www.elliman.com/paulahathaway http://www.hathawayhamptonhomes.com MY REAL ESTATE SHOWS: http://www.realestateshows.com/671362 http://www.realestateshows.com/671345 http://www.realestateshows.com/651587 http://www.realestateshows.com/flyer.php?id=654265

DON'T EVER SAY I DIDN'T TELL YA!!

Tue, 12 Jun 2018 - DON'T EVER SAY I DIDN'T TELL YA!! DO WE ALREADY KNOW WHAT IS GOING TO HAPPEN IN REAL ESTATE IN THE FUTURE??? I believe we do--on some level. If we open our minds and "free-associate" our thinking so that we narrow down the probabilities and possibilities we will very often find the seeds that bring the new reality into focus. That's what I find happens when I blog--The future will pop out of a post that I wrote years before and it makes me feel like a bit of a fortune teller!! Read on and see what I mean from this post written in May of 2013--I got over 17,500 hits since I wrote it: ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A MAJOR MARKET SHIFT IS HAPPENING; LOOK AT THE POSSIBILITIES... I actually wrote this post in late March--Since then some major shifts have already begun and I feel like getting this out there again since it did not get seen by many members (or the public for that matter!) in the first go around. Please read this and comment so that we all get a feeling of what is happening nation-wide. It is more important than ever to make sure we get the jump on these trends that may alter our profession forever! Since September 2008 all real estate agents have been struggling with the worst fiscal crisis in history and the longest housing recession as well... I began to see a change beginning in the middle of last year--June 2012 was a record month in home sales in the Hamptons and we watched (and worked) as a return to normal began, with inventories falling and buyers, long at bay as to what to do about buying, began their rush to get the best buy before prices began to escalate. 2013 will be a record year in house sales--at least that is what all projections indicate. I believe that is possible but. Even though I still remain conservative in my approach, I have made some significant changes in my sales strategies and the way I market my listings. MY PLAN OF ATTACK...I have made a real effort to be different in my "Pitch" package to potential sellers. I am taking the position that we are quickly moving into a sellers market and I have made a commitment to focus on the listing side of my business. I have formulated a new CMA that covers a more personal approach to the Pitch. Instead of a run-on data focused report I use the property itself and build the report around it, giving as many details of the property in comparison to the other properties and explaining why each attribute is important. EXAMPLE: "Wrap around porch is a sought after detail in all new construction and increases the value of the property by approximately 15% to 20%." I get most of my listings from direct calls FROM sellers--they find my blog and they love it! Since I get so many listings this way, I am looking for ways to maximize my efforts--One way is to do more interesting local postings. Market reports on my blog are more effective for my business than anything else I do. Here is one EXAMPLE  NEW HOME CONSTRUCTION, STILL THE "BULWARK" OF THE HAMPTONS MARKET I take the single topic approach about the market so that I get the point across and I don't dilute the topic. I find this makes for a more interesting blog post than the columns and pie charts. Another way to get the message out there to the public is to inform them about an area like they have never been informed before. EXAMPLE BEST HOUSES FOR SALE, BEST PLACES TO GO IN SOUTHAMPTON VILLAGE, NYMy print ad business is where I am getting some activity so I am increasing my budget for magazine ads. Since this is a resort community, there is a lot of down time when the public is apt to pick up glossy magazines to pour over as they sit in the sun or relax with their weekend breakfast.THE BIGGEST "GRIEF" IN MY MARKETING EFFORTS.... My personal marketing efforts are constantly thwarted by the new agent who hits the floor running! Right out of the financial markets, these Newbies join the real estate business like they have been in it for 20 years---like they know better than any other well established agent out there! They somehow manage to get the sellers attention better than any of the "Old Guard" ever did! They even pretend to be long Hamptons residents when they just moved in last week! They have BIG $$ signs in their eyes! These Newbies accomplish this "invasion" by PAYING UP on Trulia and Zillow for a space in an area and then they GIVE AWAY their listings, and sometimes mine! All this is done without a thought as to what they are doing: They are undermining the entire brokerage business and they are GIVING AWAY priceless listing information so these giant sites can build their data bases!! Those sites now own the content and the listings. AN OPPORTUNITY, NOT A PROBLEM... I look at this "invasion" as an opportunity to "up the ante" in my own efforts--I never ignore these agents; I do make mental notes of what they do. Here are the three things I always keep in the front of my mind as I go to work with a client: EXAMPLE: I never leave a pitch package in the hands of the homeowner. I want them to "need" me again--I always get another call from them. A pitch package like this one has brought me tons of new listings: MY PITCH PACKAGE: This One Was A Home Run For Me!!! EXAMPLE: I make sure my approach is always on the local side of the business. My focus is always to give the buyer and the seller (I work with both) the awareness that I am not just another "hot shot" agent who comes, hits the big time and then disappears. EXAMPLE: Buyers and sellers who want to use my services do so because they know I know what is great and good about the Hamptons ; and not just from a night club or party point of view. They read my informative local posts and that is why they choose me. EXAMPLE TELL ME A STORY....A Story About Real Estate and Local Information.. HOW WILL THIS BUSINESS LOOK if the day comes when all agents who amount to a hill of beans are found by what they say and how they inform the public about what they know and do? It becomes a whole new way of doing business and in that case you have to put up or shut up. To my way of thinking, that is a very refreshing way for real estate to evolve and for it to overcome the attempts on the part of the syndicated sites to unseat RE agents at every turn. "All Real Estate Is Local" is a good motto to have in today's market place! Transparency is also a trending way of doing things and what could be more transparent than a profession that blogs about itself??? SO BRING IT ON..... ...and let all who can sell real estate and talk with knowledge about a location at the same time come to the front of the line and be the area specialists that are needed so desperately in this business---it may even up-level our reputations in the process! WOULD THAT NOT BE A GREAT THING??? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Since I wrote this blog post we have seen record housing sales--records that we could not comprehend back in 2013 but the data was already showing us what was going to happen. 2013, 2014 and 2015 were record makers in sales but nothing prepared us for the giant leap forward in 2016!!! Housing sales doubled, tripled and quadrupled here in the Hamptons during the 4 quarters of 2016. Normally we see a slow down in real estate sales during the holidays because people travel so much then. But to everybody's astonishment , November and December had 400 houses in contract and many slid to closing into the 1st quarter of 2017. In the Southampton office alone we had $96mil in closings in January, 2017 and even more in February of 2017!!! These are records that I think will be difficult to exceed in the near future.... So, I would say we already know what is going to happen in real estate in the future--it just takes a little open minded blogging to stir the juices and create what we already know!! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005 Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill:  http://www.elliman.com/paulahathaway http://www.hathawayhamptonhomes.com MY REAL ESTATE SHOWS: http://www.realestateshows.com/671362 http://www.realestateshows.com/671345 http://www.realestateshows.com/651587 http://www.realestateshows.com/flyer.php?id=654265

REALTOR.COM VS ZILLOW.COM--AN EPIC BATTLE??

Mon, 11 Jun 2018 - REALTOR.COM VS. ZILLOW.COM--AN EPIC BATTLE??I will make this post very brief--There is already too much talk and not enough action going on in our industry about the likes of Realtor.com and Zillow and how they are ravaging the brokerage community by demanding a huge investment on the part of brokers and agents alike just to do business!!  I don't want to give it much more energy, especially since I don't know who to trust anymore within the ranks of big real estate firms--Who do You Trust??? I read sometime ago that Rupert Murdock was taking his position as the new owner of Realtor.com very seriously. I read that he is taking on the Zillow group as they have never been taken on before--That was in 2015! Now in October of 2017 he made another statement about taking on Zillow: MURDOCK MOVES ON ZILLOWMost real estate agents are unaware that Newscorp.com owns Realtor.com and that Rupert Murdock is the head of that site! His position is that he wants to take on Zillow in a big way, saying "What does 'Zillow' mean, anyway??".Fast forward to 2018--May, 2018 to be exact and now Mr. Murdock is getting a sense of just how hard it is going to be to deal with his major competitor:   AGENTS CLAIM REALTOR.COM PROVIDED "USELESS" BUYER LEADSLaw suits--all over the place and the game is hardly just begun--by "game" I really mean battle!These 2 websites will duke it out over and over again at the expense of agents, brokerages and the public at large...Laying waste to the brokerage business in general and the independent contractors, known as "agents", specifically....Then they will sell out after cleaning up in the game of buying and selling leads (non-existent ones at that!) by targeting the average (uninformed) agent who bought into the Pay-To-Play concept...The ones who made a legal contract to pay thousands and thousands to these 2 firms! It's all a game of chess folks...a big, fat money game!--Watch who comes out on top!BIG GUESS: ...IT'S NOT YOU!!! NOT THE BROKERAGE COMMUNITY OR THE PUBLIC ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005 Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill:  http://www.elliman.com/paulahathaway http://www.hathawayhamptonhomes.com MY REAL ESTATE SHOWS: http://www.realestateshows.com/671362 http://www.realestateshows.com/671345 http://www.realestateshows.com/651587 http://www.realestateshows.com/flyer.php?id=654265

HOW WOULD YOU INFORM A BUYER OF THIS??

Thu, 07 Jun 2018 - HOW WOULD YOU INFORM A BUYER OF THIS?I think I have heard everything now--Buyers in The Hamptons are falling victim to more and more of this sort of disruption: BUYERS CLAIM THEY DID NOT KNOW ABOUT TRASHY TV SHOW FILMING NEXT DOORMore and more we are finding the bucolic environment of the Hamptons, the reason most people come here and even choose to live here for over 2 centuries, are being whittled away. Privacy rights do not exist here--you rely on your local politicians to see to it that you can enjoy a peaceful way of life when you buy a home in The Hamptons.Slowly but surely, those who find the need to advertise "Party Town" happenings here in The Hamptons, are gaining attention and those who are looking for a "Party Town" atmosphere come here in greater and greater numbers to Party Down!!We are losing the peace and quiet that is an intrinsic part of life here---We are losing the very reason celebrities chose to come here in the first place: A place of complete and total respect of privacy for ALL! Those celebrities who found their way here in years past, did so knowing that they would be left alone--that their privacy would be as precious to the famous souls as the it is to the  locals!--It was an unspoken promise!It has all changed--The last few years have proven to be more of a big city way of entertaining--Not the normal clam bakes on the beach and  lawn parties at dusk in a private homeRight on the front of the magazines that pile up in frontof stores and other places of business, you can see the stories: "Wild and Crazy party of the year", "Jazzy Digs in this mansion on the ocean"..."Throngs gather to see the performance of 'Name any Group'"This is what fills the magazines here---Stories of flagrant deisregard for local laws and zoning requirements--permits are needed for ALL film shooting here in The Hamptons.And now you have this: "SUMMER HOUSE" HAMPTONS SHOW HITS PERMIT HICCUP Bet these neighbors will be beside themselves before the summer is over!! Somethng tells me it is the Water Mill address mentioned above!The Hamptons--Ahhh...bucolic meadows and quiet neighborhoods...Why is it necessary to make this beautiful place a hellish trash heap of bad parties and even worse behavior???I blame the folks who market to the party goers and who advertise this way of life here--and I must admit, I also blame the towns who allow the film/party permits for these major disruptions to take place! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005 Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill:  http://www.elliman.com/paulahathaway http://www.hathawayhamptonhomes.com MY REAL ESTATE SHOWS: http://www.realestateshows.com/671362 http://www.realestateshows.com/671345 http://www.realestateshows.com/651587 http://www.realestateshows.com/flyer.php?id=654265